This is a documentation site for managing the go-to-market effort for Naftiko–our approach to building our product(s), evangelizing and marketing, as well as selling is out in the open, and part of the community we serve–this documentationo site is used to drive this effort.
Naftiko is Focused on the Future of API integration in the AI Era

Currently there are three main channels in which the Naftiko go-to-market focuses, with other supporting channels supporting along the way, helping keep things focused on a regular drumbeat of activity across these locations.
Naftiko Website
The Naftiko website, where you will find blog posts, podcasts, white papers, and much more to help understand what Naftiko does, but is also the result of all of this go-to-market work.
Naftiko LinkedIn Page
Naftiko uses LinkedIn as the primary social media channel, maintaining a page, and actively engaging in conversation, as well as sales engagement via the business social network platform.
Naftiko GitHub Organization
Naftiko GitHub is the primary technical doorway to what Naftiko is building, including the tooling we are developing, but also all of the capabilities we are bringing to life to run in Naftiko.
Naftiko go-to-market centers around stroytelling around what is possible using capabilities, building on the value provided by or service partners, then delivering what our design partners and customers will need.
Capabilities
These are the capabilities being currently developed to support conversations with service and design partners, but also to manage Naftiko operations, including what is needed for this go-to-market motion.
Stories
Sharing stories on the Naftiko and API Evangelist blogs, these working documentation sites, and other parnter or ecosystem blogs and news sites is the center of the Naftiko go-to-market motion each week.
Conversations
Conversations with domain experts, design and service paratners play a central role in helping shape the stories we tell, while also informing our roadmap as the flywheel for this go-to-market motion continues to spin.
Use Cases
These are the top three use cases our go-to-market function focuses upon, with other use cases being developed and invested in regularly, which may or may not rise to the top of the narrative here as part of the go-to-market motion.AI Context
This use case focuses on providing Model Context Protocol (MCP) servers on top of common private, public/1st party and 3rd party APIs, as well as local SQL databases, employing a domain-driven, declarative, and governed approach to right-sizing the context windows via MCP while providing integrations for us across AI copilots and agents.
API Reusability
This use case is concerned with encouraging the discoverability and reuse of existing APIs, leveraging existing API infrastructure to quantify what API, schema, and tooling reuse looks like, and incentivizing reuse of APIs and schema across the software development lifecycle—reducing API sprawl and hardening the APIs that already exist.
AI Orchestration
This use case provides the data, skills, and capabilities that artificial intelligence agents used internally can use to automate and orchestrate tasks while discovering and negotiating with other agents to accomplish specific goals. This use case employs the open-source Agent-2-Agent specification to securely and confidently enable agentic activity across operations.
The Naftiko go-to-market focus on stories and conversations focused on the business use cases that matter, iterating and refining on capabilities, as well as use cases along the way to expand service and design partners along the way.

This work is informed by Naftiko market research, technology, and revenue documentation, all of which is openly available to encourage feedback and contribution regarding what Naftiko should be building, as well as the general state of the commercial open-source software ecosystem.
Naftiko Market Research
The documentation for the Naftiko market research, sharing the segments, companies, features, integrations, and other information gathered as part of ongoing market research to inform the Naftiko road map, sharing our perspective of the business and engineering of integration and automation today.
Naftiko Technology
The documentation for the technology we are using to develop the Naftiko Framework, Engine, and Fabric, detailing the standards and tooling we are building upon, informing the Naftiko road map while also sharing all of the building blocks we are using and how they all fit together.
Naftiko Revenue
The documentation for how Naftiko is approaching commercial open-source software, being intentional and transparent about the plans we offer to generate revenue for Naftiko, ensuring we are a viable business, while throughfully building upon existing open-source building blocks.
This documentation is meant to shape and communicate Naftiko commercial open-source strategy as it is being implemented, and we encourage you to tune into the following channels to keep up to date with what is happening in the Naftiko ecosystem and beyond.
Receive the latest updates, news, and join in on the conversations with us via the Naftiko company page on the LinkedIn social network.
GitHub
Contribute and fork artifacts and code via the Naftiko GitHub organization to get hands-on with what we are building for the community.
Youtube
Tune into the Naftiko Youtube Channel to learn about applying capabilities, using the engine, framework, and fabric as part of your work.
This work is being informed by Naftiko Signals, gathering the signals that matter across a variety companies and industries–sign up for the Naftiko Manifest Newsletter to learn more.