The Naftiko blog is the primary destination for stories and conversations, providing a regular and consistent cadence when it comes to storytelling across a variety of topics, but centered around capabilities, building traffic over time and using it as a center of other networks.

We publish to API Evangelist properties to take advantage of existing SEO and traffic, but also to provide a more opinionated perspective on some topics that we probably wouldn’t want to publish to the primary Naftiko blog, keeping the brands separate but working together.

We are using Medium as a secondary blog network, while also using it for information gathering as part of market research, but we will increasingly be publishing blog posts there that we first publish to the Naftiko blog, and then syndicate later to Medium for the network effect.

LinkedIn provides the primary business profile for our go-to-market activities, tapping into the network of founders, but also working to build the presence of the Naftiko page, publishing regular posts and stories, and engaging with the ecosystem when it comes to capabilities.

We are building our profile on LinkedIn, spending time to follow people who fit our ideal customer profile and persona, while also syndicating blog posts and content from the community to bluesky on a daily basis to keep building traffic and gaining followers over time.

Right now we are primarily using Reddit for information gathering as part our market research and community building, but we will begin syndicating content from the ecosystem there, and eventually when we gain more confidence, begin publishing Naftiko stories there about capabilities.

We are currently just using Hacker News for information gathering right now, but as we continue to build our profile and network there, we will begin sharing information from the ecosystem, and when we get confident enough we will begin publishing our own stories and conversations there.

We are currently using Daily.Dev for information gathering, finding relevant sources of news and information for our market research and go-to-market activities, but will also be syndicating news there from our blog and the ecosystem to help contribute to the news and information.

We are currently using Dev.To for information gathering, finding relevant sources of news and information for our market research and go-to-market activities, but will also be syndicating news there from our blog and the ecosystem to help contribute to the news and information.

YouTube is the primary location where we publish all video for Naftiko, from shorts to podcast episodes, maintaining distinct channels for each area we are publishing, beginning with the Naftiko Capabilities podcast, but then also video shorts to include in our blog posts and social media.

We syndicate audio podcasts to Apple podcasts to take advantage of the network effect there, relying on an RSS feed to update the Naftiko podcast account, working to build our audience on the platform with a regular cadence of podcasts twice a week on relevant topics.

We syndicate audio podcasts to Spotify podcasts to take advantage of the network effect there, relying on an RSS feed to update the Naftiko podcast account, working to build our audience on the platform with a regular cadence of podcasts twice a week on relevant topics.

We are only currently tuned into the Gartner ecosystem as part of our go-to-market, but once we have a product we will begin formally engaging with the Gartner ecosystem as a paid customer, but for now the Gartner reports play a strong role in the go-to-market storytelling.

We are currently using G2 for information gathering and market research, but we will also start reporting more information as part of their formal processes once we have a couple releases under our belt, ensuring that our product is aligned, but also part of the G2 narrative.

We have published a basic profile to Crunchbase for Naftiko and will continue to round off the profile as we evolve, grow, and take on more funding, keeping it our primary business profile that works in concert with LinkedIn to communicate with the investor class of our community.