Motion

These are all of the moving parts of the Naftiko go-to-market motion, providing a complete list of what is going on within each area, which are aggregated and expressed as main pages that help guide stories and conversations across multiple channels.

Overview

This is the overview of the go-to-market motion, and how we use this site and the YAML behind it to drive Naftiko marketing forward in way that is accessible to the community, helping make our go-to-market and shared effort from the beginning, doing it all out in the open.

Stories

These are all of the stories currently in motion as part of Naftiko go-to-market. Once published stories move into the archives, keeping this list an active representation of the work currently on the table, but managed across multiple platforms, with multiple community stakeholders.

Conversations

These are the active conversations on the table for the Naftiko go-to-market, and once a podcast occurs or a conversation gets used as part of podcasts, shorts, and other storytelling, it will be put into the archive, keeping this an active representation of the conversations on the table.

Capabilities

These are the capabilities we are actively developing based upon Naftiko Signals conversations we are having, producing real-world artifacts using capabilities, OpenAPI, JSON Schema, Bruno Collections, MCP, and other standards, to deliver and iterate upon each capability.

Use Cases

These are the use cases we are focused on as part of go-to-market activities, helping standardize the business outcomes of the capabilities we are developing, ensuring that we are aligning the business and engineering details for any capability we are developing as part of this work.

Services

These are all of the services we are currently supporting when it comes to building capabilities, offering a variety of services to support conversations with different companies, adding new ones as they are requested and needed as part of our ongoing Nafitko Signals work.

Standards

These are the standards we are tuning into as part of the go-to-market effort, ensuring that we are building on the go-to-market efforts of these standards, while we help amplify and contribute, ensuring that the core of Naftiko is centered on the standards that power the Web.

Organizations

The Naftiko go-to-market is built upon the existing outreach and community activities of these organizations, which means we will be tuning into the channels these organizations use and work to amplify and contribute alongside their work, and what we are building at Nafitko.

Channels

These are the channels in which we are targeting as part of this go-to-market motion, being selective about where we publish and syndicate content as we are building Naftiko, ensuring that we have a regular drumbeat of content being shared while we engage with the ecosystem.

Events

These are the conference, meetups, and other events we are tracking on as part of go-to-market, keeping them here for storytelling purposes until a month or two after attending, exhibiting, and speaking, documenting the events we invest in as part of this motion.

Glossary

A glossary of the words used to describe the different aspects of integrations, ensuring there is a common vocabulary in use when developing capabilities that are used with the Naftiko Framework, Engine, and the Fabric.


Last modified January 3, 2026: update latest changes (fb09925)