Hello Community
This is the market research site for Naftiko. We have been gathering data on the space since the summer, but feel it is important to also share this work publicly, so we can link to it in investor, advisor, analyst, and domain expert conversations. There is no secret sauce here, and how we see the market segments we are researching and potentially entering is better served alongside a conversation with the ecosystem about it, opening up the opportunity for anyone to contribute, correct, and help shape as we evolve.
As the Chief Community Officer (CCO) I want all of our work to be rooted in the community, and our market research is no exception. I have worked at a number of places where we would do market research initially, then it would go dormant until we needed it for investor, analyst, or other conversations. At Naftiko, I want to ensure that our market research is living, always in tune with the market in any given quarter, but then regularly being referenced as part of product, go-to-market, or revenue decisions we are making.
The Naftiko market research documentation will continue to evolve with new companies being added regularly, and the market segments shifting and evolving as the Naftiko road map evolves. We won’t be entering into all of the market segments liste, and many of the companies listed will be more partners than competition. This documentation is updated in an ongoign basis, with this updates section providing a regular narrative to the decisions behind why something changed, providing a snapshot of market research, but also the decision records behind each move we make as a company, within the markets we are operating within.