Research

The Naftiko market research, openly sharing the data behind how we perpetually see the market we are investing in, helping encourage more conversations about the integration space.

This is the data pulled as part of market research, automating the gathering of data, and storing on GitHub as YAML, so that it can be used in different ways to inform the Naftiko product road map, as well as go-to-market activities–allowing us to keep the research evolving over time.


Overview

We are publishing our market research out in the open to be able to share with our investors and other stakeholders, while also referencing it in our go-to-market, Signals, and revenue work, allowing us to have an open conversation with the ecosystem about how we see the space.

Segments

These are all of the market segments we are looking at as part of this research. There is plenty of overlap across these areas, and some of them Naftiko is looking to enter, with others just being used to infom our product road map and go-to-market activities which continue to evolve.

Companies

These are the companies we have been looking at as part of this market research, adding new companies all the time, while we also refine our definition of market segments, shaping how Naftiko sees the space, based upon what is being offered by other interesting companies.

Features

These are the features gathered across all of the companies we are looking at as part of this research, offering a comphrensive list of the capabilities of these companies, which is something we will work to normalize to more easily compare the offerings between companies.

Integrations

These are all of the integrations supported by the companies we have been profiling, offering an extensive list of services Naftiko will integrate with, which will be filtered by services gathered as part of Naftiko Signals, helping us prioritize which services are relevant to the ecosystem.

Use Cases

These are the use cases gathered across the companies included in this research, using the phrasing they provide to describe each business use case, but then working to normalize and assimilate into the way that Naftiko speaks to capabilities, but keeping mapped to how others speak.

Projects

These are some of the individual projects we are running within market resarch to understand specific segments, services, standards, and tooling, providing a single place to capture the details in a way that can be used in an ongoing way, even if we end up archiving projects.

Extensions

These are all of the extensions for specifications we came across as part of this market research, tracking on how companies are extending the specifications to accomodate different experiences in their services and tooling, helping standardize how each standard is being used.

Standards

These are the standards that we come across as part of this market research, gathering all the specifications and formats we see companies using and speaking about, then documenting to understand where they fit into the landscape before graduating to being part of the technology stack.

Tooling

These are the open-source tools we have come across as part of this market research, either offered by the companies we are profiling or referenced and used as part of what they offer, keeping a record of what we find, and then incorporating the most interesting tools into Naftiko.

Glossary

This is the glossary for all of the words we are using as part of go-to-market, but also engaging with the community and companies we are profiling as part of the Naftiko Signals program, helping standardize the words and phrasaes we use, working towards a common vocabulary.


Last modified January 3, 2026: update nav (735798ce9)