Hello World
This is the introductory blog post for the revenue site. Our revenue work has been wrapped up in our Naftiko Signals program, taking our intitial pilot customer targeting and turning it into an approach to help our target customers share the signals we need, but also find the signals they are looking for. Our goal is to take the signals we have harvested from job posts and turn into the data we need to enter into conversations with them, and speak to the problems they need.
The goal of this site is to provide a place to publish the data gathered as part of profiling and rating against our ideal customer profile (ICP), and make it easy to share what is happening as part of the program. I will provide updates via this blog about what is happening, and using the data here to report to the board, and evolve the Naftiko Signals until it provides what we need to engage with customers and drive sales in 2026–providing the signals our ecosystem needs.