Advertising is paid, deliberate communication from a sponsor to an audience to influence awareness, attitudes, or behavior—most often to drive sales or adoption. Advertising aims to drive awareness, consideration, and conversion, running across TV, radio, print, as well as digital channels like search, social, display, video/CTV, retail media, podcasts/audio, and influencer/sponsorship placements.
This is the multi-page printable view of this section. Click here to print.
Advertising
Advertising is paid, deliberate communication from a sponsor to an audience to influence awareness, attitudes, or behavior—most often to drive sales or adoption. Advertising aims to drive awareness, consideration, and conversion, running across TV, radio, print, as well as digital channels like search, social, display, video/CTV, retail media, podcasts/audio, and influencer/sponsorship placements.